about prospect

Built to Serve the Modern ASEAN Business

We founded Emerge because we believed the region's businesses deserved better — better advice, better access, and a broker willing to be held accountable for outcomes.

Southeast Asia's commercial insurance market is growing fast — but the broking industry has been slow to change. Too many businesses still receive a single quote, a thick policy document they have never read, and an invoice. That is not broking. That is order-taking.

Headquartered in Singapore with operations in Malaysia and Labuan. We built Emerge to raise the standard. Our group combines regulatory-grade licensing across three jurisdictions, deep technical expertise in commercial and reinsurance lines, and a proprietary technology platform designed to make every placement more transparent and more competitive.

What We Stand For

Our Principles

Honesty before revenue. We recommend what is right for the client, not what earns us the most.

Transparency builds trust. We disclose our remuneration, share market feedback, and document every placement decision.

Expertise is non-negotiable. Every broker at Emerge is licensed, trained, and held to professional standards.

Technology should serve the client. Our platform exists to deliver better outcomes — not to automate relationships away.

our locations

Where We Are Licensed

Emerge Insurtech (Malaysia) Sdn Bhd

Malaysia registered agency with PIAM (General Insurance Association of Malaysia)

Serving commercial clients across Malaysia in fire & property, engineering, bonds, marine cargo, liability, and employee benefits.

Emerge Reinsurance Brokers (Labuan) Ltd

Labuan Regulated by the Labuan Financial Services Authority (LFSA)

Singel 542
Specialist facultative reinsurance broking for commercial risks across ASEAN.

Executive Leadership

Michelle Chin

Co-Founder, Country President, Malaysia

(Cert CII)

Kevin Hoong

Group CEO, Head of Reinsurance

(Dip CII)

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